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Week 2

While debriefing with our mentor this week, we got an opinion that the style of our film did not fit well with the brand image of JBL. We thought this was the right idea, so we reselected the brand BANG & OLUFSEN after checking various audio brands.

Brainstorming

Bang & Olufsen is a very high-end brand. Its product design is very artsy and minimalist. I watched almost every 3D commercial and found that each film looks very stream-of-consciousness and abstract, but it has its own concept and story.


We chose a vertical speaker, officially called "BEOSOUND BALANCE." The name inspired me, and combined with its ability to create stereo sound by quickly connecting two speakers, I decided to present mainly the pairing of two speakers with different materials. Maria wanted metal effects, and Callin wanted wood and debris. Maria wanted metal effects, and Callin wanted wood effects, so we chose Natural Aluminium and Natural Oak as the two colorways.

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Natural Oak

Natural Aluminium

Moodboard

I built different video styles for the two colors of sound. The aluminum audio part in the commercial is Classic, High-tech, with dark lights and background. The wooden audio part is warm, and the light is brighter and warmer.

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Storyboard
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Preview

Bang & Olufsen has previously released two videos on the Beosound Balance connection pairing, which I referenced when designing the camera movements and transitions. The first part of the video is the aluminum speaker in the dark light, then turn on the light, the light becomes brighter and softer, and the speaker becomes a wood speaker. Finally, the two speakers appear in the same frame through the camera cut.

Reference Viedo

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